Marketing Demand& Hot Selling Products

2017-05-02 11:55:25


About the market


Africa is an emerging market with the average age of 18 years old. The internet users is a young group, keen on electronic products, pursuit of fashion, yearning for freedom and individuality. Because of the gap between the rich and the poor, the African market have all kinds of standard.


African users’ shopping needs are summarized below:


First, mobile, music related;
Second, personal fashion categories, such as clothes, bags, watches, wigs, jewelry, make-up, shoes and so on;
Third, home use categories such as bedding, kitchen suite, small appliances;
Fourth, large demand for maternal and child supplies, stationery demand for diversity as high birth rate countries,.
Fifth, love outdoor sports, auto parts demand growth rapidly;
Sixth, the pursuit of individuality, demand for new products.