Discription Optimization

2017-05-08 14:04:10

Standards of Product Page Content and

Performance Assessment


1.1 Standards of Product Page Content

The total score will be 100 points, and the score will be deducted accordingly if any description below is not matched while submitting products. Deductions of more than 3 points would be flexible.

Deduction Rules

Text

No.

Description

Deduction

1

All texts copied from somewhere else should be non-formatted.

6 points

2

Using default text format in the product description page.

3 points

3

Text description requirements:

A. Product summary (required).

B. Product key features (required)

C. Other important features or characteristics of the products should be completed as much as possible (optional).

3 points

4

Text with more than 3 rows must be segmented in Paragraph.

Paragraphs must be separated and distinguished with a blank line.

2 points

5

The paragraph(s) title should be in bold font.

2 points

6

Important information in the description should be in bold or in italics font.

2 points

7

The text description should exceed 100 characters.

5 points

8

All text description should be relevant to the product.

2 points

9

In the product page there shouldn’t have any other online shopping website links or any hints, even the merchant’s own customer service / sales / after-sales hotline (except the merchants who have the official permission from Kilimall).

2 points

10

The price on the promotion or campaign pages should be the same with the product page.

2 points

11

All the text on the product page shouldn''''''''t infringe copyrights of any other third parties.

2 points

12

The Product title should not exceed 100 characters.

3 points

13

Initial letter in the title should be in capital.

2 points

14

Title structure:[Brand] + [Product name] + [Description]
e.g. “MYBRAND Cell Phone Case for iPhone5 Black (If have brand)

3 points

Photos

No.

Description

Deduction

1

All the pictures on the product page should be centered.

1 points

2

The product page should contain at least 1 picture.

6 points

3

The pictures must be clear.

2 points

4

No any phone number and address on the pictures.

2 points

5

Image size cannot exceed 500 KB.

1 points

6

The photos can’t be framed or bordered.

1 points

7

Featured model pictures should be a real person with good graceful features. Dummies are not allowed, except special categories such as wigs, underwear,etc.

2 points

8

All the pictures on the product page shouldn''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''t infringe copyrights of any other third parties.

3 points

9

The dimensions of images in the product description page should be 960 × (optional for height) pixels.

2 points

10

All the pictures in the product description page should have descriptions.

3 points

11

Cannot add a watermark on all the pictures.

3 points

1.2 Performance Assessment norms

1. Kilimall will randomly select 20% of goods in the 20% of shops for spot checks, only the products with 80 points or above can be qualified.

2. The products displayed on the home page and promotion page of the mall must have at least 80 points.

3. After the spot checks, if the products get lower than 60 points, a warning notice will be sent by the merchants manager to the relevant seller for improvement for the first time. If it happens that the same product get score lower than 60 points again in the second spot checks, it will directly reduce the search ranking of the product as well as the events will be recorded in the shop performance assessment.

4. High score products will have good ranking in search.